2011 Best use of search, natural and paid-for
Agency Tug
Client Dairy Crest
What is wonderful about this work? We used a search engine marketing campaign to drive online acquisitions for Dairy Crest’s milk&more, plus SEO, PPC and link building. SEM activities now account for 55% of acquisitions and we’re #1 on Google for ‘milk delivery’ and ‘grocery delivery.’ CPA from PPC activity is 0.25 of target at £1.39. The cost per acquisition through PPC was reduced by 28% when tactically coupled with TV.
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Agency Neo@Ogilvy and OgilvyOne London
Client Disaster Emergency Committee
What is wonderful about this work? We outthought our competitors rather than outspending, focusing on highly targeted PPC activity and less cluttered channels. Donations exceeded £3,275,000 via 47,400 donations. That’s 132m vaccinations for children or safe water for 52.8m people.
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Agency Propellernet
Client Sports Shoes
What is wonderful about this work? We combined technical SEO, content creation, editorial and creative link building and paid search to drive incremental sales and protect and amplify the SportsShoes brand online, focusing on running-related terms. SportsShoes are now #1 on Google for ‘running shoes’ and ‘cheap running shoes’.
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