23. Best use of copy

For the craft of copywriting.
This category is judged primarily on creativity.
Click here to see the 2011 winners

24. Best design or art direction

For the craft of art direction.
This category is judged primarily on creativity.
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25. Best data strategy

For the best use of data analytics or market insight in creating, targeting and proving the value of a campaign.
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26. Best media strategy

For the best use of media or communications planning in creating, targeting and proving the value of a campaign.
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27. Best brand building campaign

For the best use of direct marketing to develop brand awareness, perceptions and attitudes amongst prospects and/or customers in the long term.
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28. Best customer acquisition campaign

For a customer acquisition programme.
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29. Best use of new technology

For this category the judges welcomed entries from all types of technology for direct marketing, offline and online.
Click here to see the 2011 winners