2011 Finalists

The agencies and their clients who have been selected as finalists in this year’s DMAs are listed by category below. Book your place at the awards ceremony on 7 December to find out who takes home gold.

Categories
Automotive Travel and holidays
Retail Financial services
FMCG Business to business
Best use of e-mail marketing Best use of eCRM
Best online display advertising Best use of mobile
Best use of social media or viral Best direct response television or radio advertising
Best use of door drops Best use of field marketing and Experiential
Best use of business to consumer direct mail Best use of copy
Best data strategy Best media strategy
Best customer acquisition campaign Best use of new technology
Best launch campaign Best small budget campaign
Best business performance or improvement Best creative solution or innovation  
 IT/Telecommunications  Public sector and charity  
 Business to consumer  Best campaign website  
 Best use of search, natural and paid-for  Best direct response print advertising with inserts  
 Best use of business to business direct mail  Best design or art direction  
 Best brand building campaign  Best integrated campaign  
 The DMA Green Award  

 


 

Company Client name
Automotive  
Tullo Marshall Warren NISSAN MOTORS GB
Proximity London Volkswagen UK
EHS 4D (CIRENCESTER) Volvo Car UK
   
Travel and holidays  
CreatorMail TUI Travel UK
Indicia Tourism Ireland
Elvis Virgin Trains
   
IT/Telecommunications  
Targetbase Claydon Heeley Three UK
Publicis Chemistry Everything Everywhere
OgilvyOne London IBM
   
Retail  
CreatorMail HMV
LIDA The Carphone Warehouse
Indicia Shop Direct Group
   
Financial services  
Stephen Francis Whitson MORE TH>N
Draftfcb Post Office
Story UK first direct


Public sector and charity  
Tangible (Cheltenham) The Royal British Legion
DDB Remember A Charity
LIDA Greater London Authority
   
FMCG  
Tullo Marshall Warren DIAGEO/GUINNESS
Tullo Marshall Warren UNILEVER/LYNX
OgilvyOne London Gaucho Restaurants
   
Business to business  
Targetbase Claydon Heeley Targetbase Claydon Heeley
Story UK The Glenmorangie Company
OgilvyOne London British Airways
   
Business to consumer  
Proximity London Royal Mail
MC&C and Dare Which?
Proximity London Royal Mail
   
Best use of e-mail marketing  
CreatorMail HMV
LIDA East Midlands Trains
Elvis Virgin Trains
   
Best use of eCRM  
CreatorMail HMV
CreatorMail TUI Travel UK
Crayon BT
   
Best campaign website  
Proximity London Royal Mail
Story UK The Glenmorangie Company
OgilvyOne London Dove, Unilever
   
Best online display advertising  
Wunderman Nokia UK
MC&C and Tangent Snowball Which?
MC&C and AMP RSPCA
   
Best use of mobile  
BEING London British Airways
Bolser V Festival
Incentivated Waitrose
   
Best use of search, natural and paid-for  
Tug Dairy Crest
OgilvyOne London Disaster Emergency Committee
Propellernet SportsShoes
   
Best use of social media or viral  
DNA Nissan Motor (GB)
Indicia Tourism Ireland
Content and Motion TomTom
   
Best direct response television or radio advertising  
SapientNitro/MediaCom Sky
Stephen Francis Whitson MORE TH>N
Story UK Skills Development Scotland
   
Best direct response print advertising with inserts  
Partners Andrews Aldridge The Royal Marsden
TDA Lloyds Pharmacy
Wunderman Land Rover
   
Best use of door drops  
Tangible (Cheltenham) Focus DIY
TNT Post Acxiom
Publicis Chemistry SCA Hygiene
   
Best use of field marketing and Experiential  
BEING London British Airways
OgilvyOne London Gaucho Restaurants
   
Best use of business to business direct mail  
balloon dog Rightmove
Targetbase Claydon Heeley Targetbase Claydon Heeley
GyroHSR T-Mobile
   
Best use of business to consumer direct mail  
Tullo Marshall Warren first direct
The Sharp Agency Best Western
Publicis Chemistry Everything Everywhere
   
Best use of copy  
Kitcatt Nohr Digitas WaterAid
Story UK The Glenmorangie Company
Tullo Marshall Warren UNILEVER/LYNX
   
Best design or art direction  
Proximity London Volkswagen UK
Story UK The Glenmorangie Company
LIDA Greater London Authority
   
Best data strategy  
CreatorMail TUI Travel UK
Lloyds TSB Lloyds TSB
LIDA Transport for London
   
Best media strategy  
MC&C The Salvation Army
   
Best brand building campaign  
DDB Virgin Media
Stephen Francis Whitson MORE TH>N
Proximity London Royal Mail
   
Best customer acquisition campaign  
Pepper Corp Walt Disney World
Acxiom Acxiom
OgilvyOne London British Airways
   
Best use of new technology  
Archibald Ingall Stretton ŠKODA UK
Tullo Marshall Warren UNILEVER/LYNX
BEING London British Airways
   
Best integrated campaign  
Indicia Shop Direct Group
Indicia Tourism Ireland
OgilvyOne London Dove, Unilever
   
Best launch campaign  
DDB Virgin Media
Story UK The Glenmorangie Company
OgilvyOne London Gaucho Restaurants
   
Best small budget campaign  
Proximity London Royal Mail
LIDA Greater London Authority
OgilvyOne London Gaucho Restaurants
   
The DMA Green Award  
LIDA Greater London Authority
Publicis Chemistry SCA Hygiene
   
Best business performance or improvement  
MC&C and WPN The Salvation Army
Red C Swinton Insurance
MC&C WaterAid
   
Best creative solution or innovation  
Story UK The Glenmorangie Company
BEING London British Airways
OgilvyOne London Gaucho Restaurants
   
   
   
   

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