The 2011 Judges
Judges and Group Leaders are selected for their sector experience and reputation. While many are old hands at awards judging, we ensure that at least 10% are new, to ensure a steady flow of new people and perspectives.
| Martin Aylward Head of Customer Development, EDF Energy |
| Martin has 15 years of direct marketing experience gained at RSA, MoreTh>n and EDF Energy. He is also a member of the IDM Data Council. |
| Kevin Allen Global Planning Director, Gyro |
| Kevin joined gyro in 2011 to win and develop international clients including HP and FedEx. He was previously Global Head of Strategy at Proximity BBDO and head of Planning at Proximity London. |
| Shabby Amini Supporter Development & Retention Team Manager, WaterAid |
| Her team of seven raised over £22m last year from individuals, providing acess to water and sanitation to some of the worlds poorest people. |
| Jason Andrews Creative Director,Geronimo |
| I've worked in London, Rio, digital, Sydney, direct, software development, Philadelphia, and lots of places in between. I believe in the power of ideas to give brands genuine cultural purpose. |
| Andy Barwood Creative Partner, Crayon London |
| One of the industries truly integrated creative directors. Andys work has been recognised with numerous creative awards spanmimg over 20 years. |
| Ian Bates Creative Director, Indicia |
| Ian is passionate about ideas. Ideas that help build businesses. Vice chair of the DMA Agency council and judge at many Awards programmes. |
| Debi Bester Innovation Partner, The Reinvention Works |
| Debi is co-founder of The Reinvention Works, an innovation consultancy. Formerly Director of Creativity & Innovation at Proximity London, she led the DMA Grand Prix award winning entry RNLI 'Mystery Packages' campaign. With over 90 othere awards on her shelf, she works with agencies and clients to re-invent branded communities, content and experiences. |
| Mark Brennan Managing Director, CREATORMAIL |
| Mark has created a cutting edge eCRM agency, picking up 32 industry awards for blue chip global brands in 5 years. |
| David Brown Head of Web Sales Channels, Royal Mail |
| Marketing, CRM, Data, Insight and Digital roles, agency and client side – from planes, trains and automobiles to restaurant tables, hotel beds and seats of learning. |
| Nicky Bullard Creative Director, LIDA |
| Although she only looks 25, Nicky has actually been in the industry for 20 years. Writing about almost everything across every media. |
| Darren Burnett Planning Partner Elvis |
| Nicola Carver Head of Marketing, MORE TH>N |
| Nicola has been working in Financial Services Marketing for nearly two decades. During here career she's delivered award winning TV, CRM and Direct Marketing Campaigns. |
| Theresa Chubb Database Marketing Manager, HastingsDIRECT |
| Sophie Collins Head of Search, Partner, Neo@Ogilvy |
| Matt Connor Client Stategy Director, Stephens Francis Whitson |
| A career at Rapp, Rapier and SFW, Matt has guided many clients through complex communications challenges, producing award winning initiatives for the likes of More Th>n, The AA, DaimlerChrysler and Toyota. |
| Gail Cookson Strategy Partner, Watson Phillips Norman |
| Gail has specialised in fundraising as client, consultant and agency. A founding director of WPN, she now focuses on fundraising planning on many of the charity clients in the agency. |
| David Coutts Marketing Director, RBS Insurance |
| Ben Cunningham Director, MediaCom |
| Ben started his career at WWAV Rapp Collins Media where he learnt the basics of direct marketing. He joined Mediacom in 2007 as a director in the direct department working on RBS Insurance, M&G etc. |
| Matt Davis Creative Director, The Red Brick Road |
| Emma de la Fosse Creative Director, OgilvyOne |
| Emma and her partner Charlie run one of the most successful creative departments in our industry. From Cannes to D&AD and the DMA's they are regulars on the judging circuit. |
| Heather Devany Creative Director, N20 |
| As creative director at N2O, Heather oversees a talented team that create experiential campaigns designed to deliver positive, engaging and unforgettable brand experiences. Prior to joining N2O in 2005, Heather co-founded a successful print communications consultancy, and built and directed creative and marketing teams within multimedia, science and publishing companies. |
| Dan Douglass Executive Creative Director, Meteorite |
| With over 20 years experience leading creative teams - having pioneered numerous award winning campaigns across multi media channels and disciplines - Dan is passionate about creative involvement upstream of the creative brief. |
| Murray Dudgeon Client Services Director, Europe Acxiom |
| Murray has been with Acxiom for over a year now. Prior to this he was the Global Chief Operating Officer for Universal McCann, and spent 5 years living in New York. Before that he spent 2 years running Classic FM. |
| Richard Dutton Business Development Director, Arc UK |
| Business Development Director at Arc UK - the marketing arm of Leo Burnett. 12 years agency experience. |
| Stephen Duval National Marketing Manager, Lexus UK |
| Steve has held a number of different roles at Lexus and Toyota over the last 10 years and also worked agency side on Automotive brands including Land Rover, Mercedes-Benz and Volkeswagen. |
| Sav Evangelou Executive Creative Director, Kitcatt Nohr Digitas |
| Skip Fidura Managing Director, dotAgency |
| Matthew Fitzsimons Head of Planning, EHS 4D |
| Been in the industry for 16+ years and seen it shift from a slow moving big budget concern into quick paced and lean. Worked on Volvo, Fosters and more, delivering integrated campaigns. |
| Jason Foo Deputy Managing Director, Publicis Chemistry |
| Jason is passionate about great work. Having been part of the founding team of Publicis Chemistry, he has helped the agency grow to have 300 staff, producing may award winning campaigns along the way. |
| Mike Fox Director, UK Changes |
| A founding director of UK Changes, Mikes involvement in DM spans over 20 years, mainly spent helping clients to maximise campaign ROI through more intelligent use of their customer and prospect data. |
| Neil Francis Creative Partner, Stephens Francis Whitson |
| Neil's first job ambition was to join the RAF and train as a spy. The vetting procedure weeded him out, but the laxer background checks in Soho allowed him to start his career as a copywriter. |
| Nick Fuller Head of Strategic Services, e-Dialog International |
| Julie Gallacher Marketing Controller, United Biscuits |
| Senior marketing leader with substantial experience in leading blue-chip companies (United Biscuits, Virgin, Black & Decker, Wilkinson Sword). Experience across different sectors with a focus on food and consumer goods. |
| Jo Garcia Business Development Director, Traction |
| Over 20 years sales and marketing experience having worked for the BBC and now Traction. Areas of expertise include on and offline marketing. DMA Council member for 12 years and chair of the Mobile Council comms hub. |
| Jeremy Garner Creative Director, Weapon 7 |
| Jeremy began his career in 1994 at Euro RSCG in Hong Kong. He has co-founded two start-up agencies (Glue in 1999 and Blood Partnership in 2000) and is now the creative director of integrated agency Weapon 7. |
| Nikki Gatenby Managing Director, Propellernet |
| With 15 years of international marketing at WWAV and TMW, Nikki has plenty of experience of what makes a difference to client's business and what wins awards. |
| Jeremy Gidley General Manager CRM, TUI Travel |
| Jeremy heads up the strategic development of CRM at TUI Travel for brands like Thomson and First Choice. His previously roles have been with Saga and Toyota. |
| Duncan Gray Creative Partner, united |
| Founding Partner at BHWG. Proximity where he was Executive Creative Director and Proximity Worldwide Creative Leader. Now a founding partner of united. |
| Luke Griffiths VP Client Services, e-Dialog International |
| Steve Grout CEO, Targetbase Claydon Heeley |
| Geoff Gower archibald ingall stretton |
| James Hart Partner, Total Media Group |
| Simon Haslehurst Creative Partner, Amp London |
| Simon has worked in ad agencies from Hong Kong to Battersea - and is now the creative partner of Amp-London - an integrated shop of talented, fun, lovely people. |
| Lieneke Happel Marketing and Strategy Director, TNT Post UK |
| Lieneke joined TNT Post more then 10 years ago and played a key role in setting up the addressed mail service they offer in the UK. She has responsibility for marketing and strategy with a passion for customer oriented product development. |
| Adrian Hoole Planning Partner, Proximity London |
| A vastly experienced direct and digital strategist, Adrian has most recently been working across a variety of key Proximity clients, icluding Kraft, Royal Mail, P&G and Lloyds TSB. |
| Graham Horner Marketing Director, Telegraph Media Group |
| Clive Howse Managing Director, M.i. Media |
| Following 10 years as MD of Direct Mediacom, Clive set up M.i. Media in 2009. The specialist DR media agency is already one of the fastest growing agencies in the UK. |
| Robert Irons Deputy Director of DRM, COI |
| Gareth James Executive Creative Director, Tullo Marshall Warren |
| Darren James TDA |
| Emma Janson-Smith Planning Director, Meteorite |
| Over 14 years agency experience gained across numerous sectors, including not-for-profitm financial services, retail and travel. Always customer focused her client experience includes The Guardian, Scope, Costa, Expedia, Barclays and Argos. |
| Riaz Kanani Marketing Director, Alchemy Worx |
| Phil Keevill Deputy Creative Director, Kitcatt Nohr Digitas |
| Damian Kirby Creative Director, Table 19 |
| Roger Lawson Strategy and Planning Director, The Good Agency |
| Jeremy Lee Associate Editor, Campaign |
| Jeremy has been writing about the Marcomms industry for 11 years. He has a weekly column in Campaign. |
| Richard Lees Executive Chairman, dbg |
| Richard has over 20 years experience of the data market spread across a multi-national career. He joined dbg in 2001 with a mission to make marketing meaningful through the application of data. |
| Suzanne Lewis Managing Director, EDM Media |
| With over 25 years of experience in data, across a broad range of market sectors, Suzanne brings a wealth of practical knowledge in the execution of direct marketing campaigns. |
| Darrel Linehan Client Services Director, Lloyd James Group |
| Darrel has been at Lloyd James for the last 16 years, working across a wide variety of clients focussed on the implementations of bespoke data solutions and strategies. |
| Tim Lines Head of Copy, Targetbase Claydon Heeley |
| Tim has spent 16 years perfecting the art of direct response copywriting at great big and great small agencies, amassing over 50 major awards along the way. |
| Tim Mack Head of Marketing & Communications, National Savings & Investments |
| Led marketing and communications for Renault UK in the era of 'Nicole and Papa' and NS&I featuring Sir Alan Sugar. Voted financial services marketer of the year'. Non executive director of the School Food Trust. |
| Chris Martin Creative Partner, TBCH |
| Chris has been in the business for 25 years, has been a creative director at Bates, Carlson, LBM, M-S-B+K and co-founder of Bright. He's won tons of gongs and has been a regular jiudge at industry awards. |
| Dave McCullough Head of Copy, Elvis |
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Judith McLelland |
| Judith has both senior agency and client-side experience in direct marketing. She has particular strengths with financial services and charities. Her role in Royal Mail incorporates multi-channel retailing sector. |
| Deborah Moffat Media Consultant, Royal Mail |
| A direct marketing professional with over 15 years experience of working both agency and client side. With expertise across all sectors and specialism in financial and charities. |
| Garry Munns Creative Director, Arc |
| Garry Munns, ECD of Arc, created the Mill for Miller Draught, a venue that gave over 200 new bands a platform to perform on; helped Great Ormond St Hospital raise money for ultrasound scanners so that 100’s of children can avoid having invasive diagnosis surgery; and brought a smile to the faces of thousands of Londoners one grey January, by putting a Fiat 500 in a capsule on the London Eye to celebrate it’s launch. |
| Bob Nash Creative Director, Watson Phillips Norman |
| An award-winning direct response Creative Director with over 25 years' experience. |
| Rebecca Newton Head of Direct Marketing, Three |
| Rebecca looks after acquisition advertising and profiling. Previously she has worked in direct teams at hsbc, Prudential, Boots and Symantec. |
| Marc Nohr CEO, Kitcatt Nohr Digitas |
| Kelanie Olvera Director of Marketing, Velti |
| Kelanie is Director of Marketing for Europe at Velti, focused on supporting a highly active, global sales team with indusry compaigns and driving thought leadership within operator, brand, media company and agency channels. |
| Zoe Palethorpe Data Assets Director, The Trading Floor |
| Daniel Pallett Deputy Director of DRM, COI |
| Mark Pearson Chief Marketing Officer, Selftrade |
| Mark has worked in the financial services industry for 25 years, previously working at Prudential and Egg before taking on his current role as CMO at leading online stockbrokers, Selftrade. |
| Mark Pearson Creative Director, TDA |
| Starting his career in London at DMB&B and Rapp Collins, Mark has been Creative Director at at TDA since its inception in 1996. He is the creative force behind the agency's many awards, which include Caples, DMA and Cream. A recognised and respedted creative, Mark has judged the Caples as well as previously at DMA. |
| Matthew Pepper UK Country Director, Abacus |
| Matthew is a 15 year marketing verteran, with 10+ years in home shopping, he has been involved with thousands of DM campaigns. |
| Julia Porter Commercial Marketing Director, ITV |
| Ian Prager Planning Director, MC&C |
| Ian has been a board director at MC&C since October 2008, with responsibility for planning and digital. With 34 years in the industry Ian feels fortunate to have been part of the momentous changes in the world of media communications. |
| Robin Presky Partner, Quant Marketing |
| A three time Gold DMA winner for work with Glenfiddich and IKEA. Robin has worked worlwide as a developer and implementer of dat drived DM, CRM and loyalty programmes for over 20 years. |
| Phil Rhodes Creative Director, Tullo Marshall Warren |
| Matt Simons Director of Agency Services, Acxiom |
| Matthew is Acxiom's Director of Agency Services for EMEA having worked in digital marketing for 12+ years helping enterprises to develop world leading multi-channel eCRM programmes that acquire, engage, retain and grow profitable customer relationships. |
| Paul Sims Head of Licensing Marketing, PRS for Music |
| 10 years agency side experience, working on VW, Sainsbury's and Royal Mail whilst at Proximity London. Now client side at PRS for Music, ensuring music writers in the UK receive royalties for the use of their works. |
| Paul Sims Head of Licensing Marketing, PRS for Music |
| 10 years agency side experience, working on VW, Sainsbury's and Royal Mail whilst at Proximity London. Now client side at PRS for Music, ensuring music writers in the UK receive royalties for the use of their works. |
| Rory Smith Planner, Tullo Marshall Warren |
| Robert Smith Media Consultant, Royal Mail |
| Nick Smith Head of Large Customer Marketing, Royal Mail Door to Door |
| Nick is committed to developing market insight and changing perceptions of the media amongst both marketers and consumers. |
| Nigel Spencer Global Content & Campaign, Aviva Investors |
| With approaching 20 years experience in marketing financial services, Nigel is currently responsible for developing the brand of Aviva Investors, the asset management arm of Aviva. |
| Lucy Stafford Managing Director, Mindshare |
| Lucy has a 1st Class honors Business Studies degree. She has worked at Mindshare for 4 years and in that time has grown the Direct Marketing budgets 10 fold. Prior to Mindshare Lucy spent 14 years at Tri-Direct. |
| Ruth Stainton Marketing Manager, Cosine UK |
| Lorraine Tabet Planning Director, JWT |
| I'm a planner with a client background who is very passionate about 1:1 marketing, the innovative use of data and how be bring these insights to life creatively and effectively. |
| Ruaraidh Thomas Managing Director, Data Lateral |
| Jimmy Thompson Associate Creative Director, EHS 4D |
| Jimmy has been ASD at EHS 4D for four years, working on Volvo, First Great Western and Premier Inn. He has picked up many awards and his crowning achievement, a DMA Gold in 2010 for Foster's. |
| Andrew Todd Creative Director, Partners Andrews Aldridge |
| Andy has launched the latest Rolls Royce, helped the Department of Health to get smokers to quit and kept John Lewis customers fully insured. He is an award winning creative director at PAA. |
| Ellie Tory European Communications Manager, Honda Motor Europe |
| Ellie has 12 years marketing experience on both client and agency side. She has extensive experience in brand development and strategic brand planning with expertise extending across major marketing disciplines. |
| Stephanie Trivass Account Director, Total Media Group |
| Direct response specialist with 11 years of experience across ecommerce, financial services and charity clients. Most receint achievement includes successfully launching US site hotwire.com into the UK and Ireland. |
| Nick Tusler Data Operations Director, Tullo Marshall Warren |
| Felix Velarde Managing Director, Underwired Amaze |
| Paul Walton Head of Art, Partners Andrews Aldridge |
| Started work in 1985 and has been Head of Art at Partners for over 10 years. |
| Mark Walton CEO, Aquira |
| Mark has working in marketing all of his career, initially in the Telecoms and IT industries. For the past 15 years Mark has grown and sold significant businesses within the outsourcing and telemarketing sector. Aquire, helps businesses to drive profits through telemarketing. |
| Chris Whitson Planning Partner, Stephens Francis Whitson |
| "Perhaps you'd be better suited to Planning" is the best decision someone else ever took on Chris's behalf. He's spent the rest of his career trying to justify their faith. |
| Lisa Williams Associate Director, GfK NOP Field Marketing |
| Associate director at GfK Field Marketing, Lisa joined the company in 2004, after five years at a competitor agency. Lisa’s field marketing experience covers many aspects of the retail sector – she started her career as a field rep for a major mobile communications company. |
| Rachel Wilkinson DM Consultant, Lloyd James Group |
| Peter Wilton Head of Brand & Marketing Communications, Lloyds Pharmacy |
| Early days in the of pioneering off the page lending before moving onto DMA award wining TV & Radio Mortgage advertising. More recognition followed in UK and Europe with PCL before moving on to Tomahawk Communications. Business development for TDA followed until 2010 when tempted client side by the challenging new role of Head of Brand & Marketing Communications. |
| Charlie Wilson Executive Creative Director, OgilvyOne |
| Charlie and his partner Emma run one of the most successful creative departments in our industry. From Cannes to D&AD and the DMA's they are regulars on the judging circuit. |
| Kieth Wintle Head of Art, TDA |
| Starting his career in D.M. 19 years ago at Colleagues Direct Marketing. Today Keith is Head of Art at TDA, reflecting his huge contribution to the agency's creative awards. |
| Luan Wise Consultant, OnePost |
| Luan sits on the DMA West & Wales regional council and has worked in the direct marketing industry - both agency and client side - for over 12 years. |
| Elly Woolston Founder & Client Partner, united |
| My passion is creative thinking that is measurable and builds brands, I was a founder of BHWG (now Proximity London). I am currently Chairman of DMA, Whitewater and united. |
| John Vinton Deputy Creative Director, archibald ingall stretton |
| Over the last (ahem) years John has won and judged most of the awards worth winning, including Creative Circle, Cannes, D&AD, Campaign Big and, of course, the DMA's. |
| Tim Waltho Associate Creative Director, EHS 4D |
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Tim has been ACD at EHS 4D for the past 4 years. After a successful 2010 winning a Gramia Diamond and a DMA Gold for Foster's, he's familiar with the excitement of the awards and is looking forward to judging the 2011 entries. |
| Roger Warner Managing Director, Content & Motion |
| Roger founded C&M in 2009. Previous lives include Head of PR at IBM, Head of Web at Airbus and partner at Squiz. |
| Tracy Weir Vice-President, CACI |
| Tracy manages CACI's Integrated Marketing Group and her primary role is to drive business growth, supporting clients in all areas of customer management including strategic consultancy, marketing technology, insigt and data. |
| Jennie York Supporter Recruitment Team Manager, WaterAid |
| Jennie's career to date has spanned several different areas of marketing - starting with corporate maketing in an in-house team, through B2B and brand marketing at a full service agency to fundraising with INGOS, where I have spent the last seven years. |
| CJ Managing Director, All Response Media |
| CJ is Managing Director at All Response Media. Working across both on and offline media, he is responsible for ensuring that clients’ budgets are spent in the most effective way possible. In addition, his role is to implement best practice planning and media innovation across the agency. Key philosophies are collaboration, innovation, common sense, integrity with keen buying – summed up “if it was our money, what would we do?”. CJ is also the Chair of the DMA Inserts Council. |
| Helen Sawyer Director, The Leaflet Company |
| Clark Turner Web Editor, MMC |






