17. Best direct response television or radio advertising

For consumer or business TV or radio campaigns designed to generate response.
Click here to see the 2011 winners

18. Best direct response print advertising including inserts

For consumer or business campaigns selling off-the-page or generating enquiries via print ads, loose or bound-in inserts, wrap-arounds on publications, or inserts in mailings.
Click here to see the 2011 winners

19. Best use of door drops

For the best unaddressed direct marketing campaign delivered to residential households.
Click here to see the 2011 winners

20. Best use of field marketing and experiential

For any campaign using outsourced people to achieve the client’s objectives, e.g. face to face selling, merchandising, sampling, events, experiential, mystery shopping or auditing.
Click here to see the 2011 winners

21. Best use of business to business direct mail

For campaigns of any volume posted to UK addresses.
Click here to see the 2011 winners

22. Best use of business to consumer direct mail

For campaigns of any volume posted to UK addresses.
Click here to see the 2011 winners