30. Best integrated campaign

For business or consumer campaigns using more than one responsive medium in any combination – this could include any combination of TV, press, radio, direct mail, websites, microsites or online advertising.
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31. Best launch campaign

For a campaign to launch a new brand or product.
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32. Best small budget campaign

All direct marketing campaigns with a budget of less than £20,000 (excluding all agency fees) were eligible for this category.

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33. The DMA Green Award

For the direct marketing campaign which has made a positive step to reducing its environmental impact through the product or service promoted.

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34. Best business performance or improvement

For genuine business improvement, not simply a shift from a low base.

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35. Best creative solution or innovation

For creative thinking to solve a particular direct marketing challenge. 
Click here to see the 2011 winners