Your work must have been first seen or produced between 1 August 2009 and 31 July 2010.
The exception is the Brand Building and Customer Acquisition categories, which can span two years to show long-term effectiveness, but some of the work must still have appeared during 2009/10.
2. Is it entered into the right category?
If you’re duplicating an entry form in order to enter the same piece of work into multiple categories please ensure you change the category name on the entry form.
3. Check it’s legal
Work that has had a complaint upheld against it will be disqualified.
If in any doubt check the ASA and DMA codes. Be particularly careful if the work involves prize draws or competitions.
No correspondence will be entered into regarding disqualification and no refunds will be issued.
4. Remove agency names
If you are entering on behalf of a client make sure any reference to your agency name has been removed from the entry form (except where you are specifically asked for Agency details), any presentations, samples, CD/DVD covers and so on.
5. Sign the entry form
Both agency and client must sign to say the facts are true. Unless the client has approved the work online, in which case only the agency must sign.
6. Pay online or send one cheque to cover all your entry fees
Early-bird £25 off: register on the Awards site before 13 August and then enter your work on or before the closing date of the 10 September 2010 and you will get £25 off each entry. If you fail to supply your work before 3pm on 10 September 2010, you will forfeit the discounted price.
DMA members £157 + VAT per entry
Non-members £187 + VAT per entry
Standard Entry Fee: if you don’t register on the Awards site before 13 August the full price fee for entry is:
DMA members £182 + VAT per entry
Non-members £212 + VAT per entry
Get one free entry: for every ten entries you get the eleventh free.
Late entries: Late entries will only be accepted under exceptional circumstances and an additional administration fee of £60 +VAT per entry will be charged on top of the full entry cost. An alternative delivery address will be supplied for late entries. Please contact the Awards office on 020 7291 3343 for details.
Payment by cheque: Remember, if paying by cheque please use just one cheque for all entries, made payable to DMA (UK) Ltd.
7. Send two samples of work with each entry form
Even though you’ve submitted your form online you must still send a hard copy to the DMA Awards Office along with your samples of work.
Please ensure you keep a printed copy of your entry for your own records.
You must include two good, clean samples of each element (not applicable to work entered into the digital categories).
All work and samples submitted for the Awards become the property of the DMA and will not be returned.
Entries must be sent to: DMA Awards Office, DMA House, 70 Margaret Street, London W1W 8SS
Direct Mail, Print and Press: work must NOT be mounted otherwise it will be disqualified. Loose samples only please, but include a photographic schematic if you think it will help the judges see how it works, e.g. for a pop-up or scratch-off format.
Digital Media: supply a URL to live examples of the work online wherever possible; alternatively supply live examples of the work on a disc. Please include unmounted screen grabs. Make sure any reference to your agency name has been removed from the work online and from the live or staging site.
Videos: any video support for integrated work must be only 2 minutes long and have unrelated background music. Voice overs should be limited to a succinct explanation and not be used to “promote” the work. It must include the actual work submitted and must be a robust, serious explanation, no “showcasing”. Films may only be used as a format with entries which include 3 or more media and must not mention the name of the Agency or other involved partners.
TV: submit on DVD edited to 5 mins max. Remember to remove all references to the agency from the DVD and labels.
Direct Response Radio: submit on CD edited to 5 mins max. Judges will not listen to more than 3 executions of the same campaign to assess it.
Telemarketing: send call guides or scripts, not tapes.
Don’t forget the entry deadline for this year’s entries is 3pm on the 10 September 2010.
