Assembling a judging panel to do justice to your work
Each judging panel comprises a group leader, planner, data planner, art director, copywriter, media buyer and at least two clients and/or category specialists. In total, we’ll have 200 judges, reviewing an expected 1,000 campaigns over three days.
Judges are selected for their sector experience and reputation. While many are old hands at awards judging, we ensure that at least 10% are new, to ensure a steady flow of new people and perspectives.
The judging process
Each judge marks every entry individually, without conferring, and then the marks are collated and up to 10 entries are put through to the second stage. These entries are discussed in great detail to make sure they excel in all three criteria: Strategy; Creative and Results. Then, without conferring, the judges select the Gold, Silver and Bronze winners.
Usually a clear winner will emerge, but if the level of excellence demands it, the placing is finalised by extra voting and debate.
Judges are not allowed to vote for work from their own brands, organisations or work in which they have any kind of interest. No reference to the agency that produced the work is allowed on samples or within the entry form (other than the front page, which the judges do not see).
Furthermore, every judge signs a confidentiality agreement to protect commercially sensitive information and to ensure the results are not revealed until the Awards Ball on 8 December.
To enter the awards simply click here for the entry homepage.
The Annual
We are pleased to offer you the opportunity to purchase copies of the 2009 DMA Annual - a compilation of the 2009 Awards winning entries.
Diary Dates 2010
Call for Entries:
Opens July
Close of Entries:
10 September
Judging dates:
5, 6, 7 & 12 October
Presentation Ball:
8 December
For more information about the Awards contact
Janet Attwater Tel: 020 7291 3343
