Judges and Group Leaders are selected for their sector experience and reputation. While many are old hands at awards judging, we ensure that at least 10% are new, to ensure a steady flow of new people and perspectives.
Adrian Gregory
Chief Executive: DQM Group
Adrian is Chief Executive of DQM Group, the leading data governance specialist. He has over 20 years experience in data and DM and Chairs the DMA Data Council, Data Governance Working Party the IDM Data Council.
Adrian Hoole
Planning Partner: Proximity London
Adrian is in his 6th year at Proximity where he's been responsible for the planning on multi-award winning accounts including TV Licensing and Royal Mail.
Alastair Hutchison
Creative Director: Tullo Marshall Warren
Alastair is a previous winner of a DMA Gold for art direction.
Amy Faulkner
Supporter Recruitment Team Manager: WaterAid
Andrew Halliwell
General Manager: The Leaflet Company
Andy began his career at AXA, before spending a decade working for media agency's WWAV Rapp Collins and Carat, where he was a board director running Carat's direct division. In 2009 Andy joined door drop specialists The Leaftlet Company as General Manager.
Andrew Weller
Director Predictive Sciences: Equifax
BSc (Hons) Mathmatics and Statistics. Head of Marketing Analytics at Equifax, previous experience within banking and Government. Responsibilities also include consumer risk.
Andy Barwood
Creative Director: HS&P
Creative director with over 20 years international experience, with over 30+ industry awards. A member of D&AD, IPA Creative Digital Forum and DMA Creative Council.
Andy McLane
Creative Director: Aqueduct
Over the last two decades Andy has worked at some of the leading agencies in town (BBH, Claydon Heeley, Tequila, VCCP and more besides). He is openly 'bi'; being both a copywriter and art director.
Andy Shipton
SMC Field Marketing
Andy Todd
Creative Director: Partners Andrews Aldridge
As CD at Partners Andrews Aldridge Andy has continued to enhance his reputation as someone dedicated to creating, developing and nurturing award winning creative solutions on and off line.
Anne Davies
SVP, Global Marketing Lead: DIGITAS
Anne joined Digitas in August 2009 as SVP, Global Marketing Lead for P&G in Europe and Asia Pacific. Prior to this Anne was Deputy MD of the Singapore office and Regional Digital Director for Asia Pacific for OgilvyOne WW.
Anne Hunter
Director: Go Media Group
20 years in this wonderful industry engaging in a wealth of exciting creative and strategic work. DM is a personal passion.
Antony Miller
Head of Business Development: Royal Mail
Barney Cockerell
Executive Creative Director: Rapp
18 years in the industry. 6 agencies. A skip full of Awards. Still striving for creative perfection.
Barry Smith
Head of Data: JaywingDMG
Barry is Head of Data for JaywingDMG, possessiong over 15 years experience in direct marketing working for Acxiom, Experian and IPC Media. A proven data strategist in helping clients plan, implement and measure their marketing communications programs.
Ben Stephens
Managing Partner: Stephens Francis Whitson
Founding partner of Stephens Francis Whitson: previously M.D. of Tequila and Rapier. Elected member of DMA's Agencies Council.
Bethan Cork
Marketing Consultant:
Bob Nash
Creative Director: Watson Phillips Norman
Bob has been a copywriter and creative director for over 20 years. He's currently CD at WPN.
Brendon Elliott
Personal Fundraising Manager: RSPCA
Brendon is responsible for all direct marketing and legacy fundraising for the RSPCA. Previously he worked in account management for WWAV Rapp Collins and Wunderman, on clients including NSPCC and Ford.
Carl Walsh
Media Director: Truly London
Carl has 12 years direct marketing media experience. Currently at Truly London, Carl was previously Group Account Director at Manning Gottlievb OMD.
Caroline Kimber
Head of Data Planning: Stephens Francis Whitson
Caroline has worked for both agencies and data consultancies and is vice chair of the DMA Data Council.
Chris Catchpole
Executive Creative Director: Domain
Passionate about great creative work, Chris has worked in the most awarded agency, run his own business and lectures on the subject worldwide.
Chris Lines
Creative Director: JDA
Chris Mitchell
Insight Development Director: Huw Davis Partnership
I have been in the DM industry for over 10 years holding a variety roles from supplier, client and agency, An MBA graduate and holder of an IDM Diploma, previously Board Director of Direct Marketing Association and active member of Mobile Marketing Council. Hoping to see my team QPR promoted this season to the Premiership.
Christine Connor
Director of Strategy: Jefferies, Parsons, Myers, Harvey
Chris started her career at Chase Manhattan Bank, moving to OgilvyOne she worked in the London and Paris offices. In 2007 she joined jpmh as a partner and Director of Strategy.
Colin Nimick
Executive Creative Director: OgilvyOne Worldwide
Over the past 11 years as a creative Colin has worked on accounts like Eagle Star Direct, American Express, Cancer Research UK, The Woolwich, HBOS and IBM. In 1997 he successfully launched Canadian Direct Insurance for HSBC Insurance. He is now Executive Creative Director of OgilvyOne London, responsible for all On and Offline creative work.
Craig Morgan
Managing Partner: Spike
Craig is Managing Partner of Cossette owned Spike Digital. He plays an active role in the digital community, talking at events for Spike, the IAB and IPA.
Cressida Chester-Read
Client Services Director: Lime
Cressida has been working in the industry for over a decade and has spent the last five years at Lime. Cressida heads up the overall Experiential Division.
Damion Mower
Head of Campaigns - BT Business: BT
Damion is Head of Campaigns for BT Business, he is responsible for through-the-line communications into the small business market. His 13 years experience stretches across brands such as BT, T-Mobile International and Vodafone.
Dan Douglass
Executive Creative Director: Meteorite
With 20 years experience leading creative teams, having pioneered numerous award winning campaigns across multimedia channels and disciplines, Dan is passionate about creative involvement upstream of the creative brief.
Dan James
Creative Director: JDA
Danilo Cruz
Data Development Manager: Honda (UK)
Dave Barker
Professional Services Director: 04 Corporation
Dave Mullen
Creative Director: Story
Dave was a dreadful illustrator before discovering that a career in marketing meant he could commission other people to do things for him while he basked in the glory . As a result, he has won over 100 international marketing awards, largely due to the efforts of others. On April Fool's day 2002, he and 3 other directors set up Story - the best selling agency.
David Burrows
Head of Fundraising: TDA
David has over 20 years experience raising funds for charities including Guide Dogs, National Trust, Parkinson's Disease Society, St Dunstan's, Cat Protection, RSPCA, Woodland Trust, Barnardo's.
David Harris
Wunderman
David Hughes
Founder: The Email Academy
David's worked in digital marketing for 12 years. He is consultant at The Email Academy, trainer for Econsultancy and CIM, and Tutor for the IDM's Diploma in Digital Marketing and Digital Certificate programmes in Finaland and the Netherlands.
David Reed
Director of Strategy and Insight: Wunderman
David manages a team of 20, including account planners, digital channel specialists, strategists and data analysts.
Debbie Moffat
Media Consultant: Royal Mail
Debi Bester
Director of Innovation and Co-Creation: Proximity London
Debi is winner of over 40 awards including Gold, Silver and Bronze at Cannes, and five Grand prix across every marketing discipline.
Eileen Bethel
Head of Direct Marketing: Barclays Bank
Twenty years of experience in marketing for a number of brands, now heading up the direct mail team for the retail division of Barclays Bank.
Emma Janson-Smith
Head of Planning & Insight: Meteorite
Emma's been responsible for a wealth of award winning campaigns. Passionate about understanding what makes consumers tick and finding insight which leads to engaging creative, Emma believes there's no excuse for lazy, irrelevant, poorly targeted campaigns.
Felix Velarde
Managing Director: Underwired
Felix founded his first digital agency in 1994, and currently manages the UK's leading UK's leading eCRM agency. Underwired, with clients including News International, The Economist and Nickelodeon.
Francesca Boardman
Head of Copy: Whitewater
Francesca Boardman is Whitewater’s Head of Copy. She’s worked on charity brands including Oxfam, UNICEF, NSPCC, CR-UK, Amnesty and RSPCA. Her passion is creative that evokes emotion and inspires response.
Fraser Neilson
Director: All Response Media
An acquisition specialist, Fraser advises a range of clients on both on and offline media campaigns that build businesses and brands through direct response media channels.
Gareth Onions
Managing Director: The Brand Company
Background in financial services and FMCG and active in the industry both at a national and european level.
Garry Bond
Head of Marketing Services: NS&I
Garry has been in marketing & advertising for almost 25 years on both agency and client side, public and private sector.
Garry Munns
Creative Director: Arc
With a background in both above and btl Garry became CD of integrated agency Arc in 2005 since when the agency has won over 50 awards including the DMA Grand Prix.
Gavin Wheeler
Chief Executive: WDMP
Before founding direct marketing agency WDMP in 2002, Gavin spent over 17 years' client side from Brand Manager to Marketing Director, including stints at Toyota, Lexus, Virgin Media and finally at Amazon.com. WDMP's clients include Aviva, Prudential, Freeview, Starbucks, Phillips and TUI Travel Group.
Gill Dunsford
Impetus
Gill Raikes
Director of Fundraising: National Trust
Gill joined the National Trust in the 1980's as a junior press officer. Since then, she has managed the Neptune Campaignm introduced several national events and fundraising activities, such as the raffle, and she managed the new and growing regional fundraising team. Since 2001 Gill has been Director of Fundraising. Last year she was awarded a Lifetime Contribution Award by the Charity Sector. The Fundraising department, with help and support from other colleagues brings in £80m each year.
Glenn Caton
Director of Marketing and Direct Business: Hiscox Insurance
Glenn joined Hiscox UK in September 2006 initially as Marketing Director, and then shortly afterwoods as Sales and Marketing Director. After 3 years in this position he was promoted to his current role as Director of Marketing and Direct Business for the UK.
Guy Culshaw
Head of Strategy & Planning: Carlson Marketing
With 17 years' agency experience, Guy has solved problems for a host of top companies. In that time, he has enjoyed working on numerous award-winning campaigns and has writrten several effectiveness papers.
Iain Lovatt
Executive Chairman: Blue Sheep
Iain is passionate about data and the need to continually evolve it to address clients’ requirements to deliver real competitive advantage. This has driven him to question and challenge how the direct marketing industry should operate, its evolution and how best it should serve the business fraternity for the long term. The current vogue for 'economy of scale' direct marketing must be replaced with the original 'one to one' marketing if the industry is to continue to grow and develop.
Ian Bates
Creative Director: Entire
I think too much. I don't sleep enough. But I say, if you're going to do anything, love it.
Ian Prager
Board Director: MC&C
A life founder member of the Institute of Direct Marketing, Ian has worked in media for over 25 years. He has worked on a variety of clients including Prudential, RSPCA and Pedigree Pet Foods.
Ingrid Purcell
Client Services Director: Chemistry Communications
Ingrid oversees integrated accounts for Premier Foods and SCA. Her 14 years experience covers both agency and cllient side with a focus on experiential, promotional and digital strategy.
James Ghani
MCBD
Jason Baker
Head of CRM and Digital Media: IKEA
I have 10 years experience both agency and cient side in digital and data driven marketing, with a proven track record that spans execution, production, management, strategy and busineess development.
Jeremy Gidley
General Manager CRM: TUI Travel UK
Jeremy is CRM General Manager for TUI Travel, leading the strategic development for Thomson and First Choice. He previously spent 8 years with Saga and 3 years at Toyota.
Jeremy Swifen-Green
Digital Director: MC&C
Jeremy has been working in digital business and communication since 1993, advising clients in the public and private sector on strategy, marketing, crm, website optimisation and e-commerce.
Jo Haxley
Head of Marketing: British Gas
Jo has been in the marketing industry for over a decade, and has spent the last 9 years with British Gas. Jo heads up the marketing department for loyalty.
John Eversley
Business Director: Watson Phillips Norman
John Hymas
Media Consultant: Royal Mail
25 years direct marketing experience working across a number of sectors in the UK and Asia.
John Townshend
Creative Partner: Rapier
John has built Rapier from a 20 person dm agency into the UK's leading intergrated shop. John's personal work includes the launch of Cable and Wireless - a DMA Grand Prix winner - the launch of Virgin Media, and the Mother of All Broadband campaign. The agency is the only existing agency to have won Campaign's Direct Agency of the Year on two consecutive years, 2007 & 2007.
John Wallinger
Managing Director: The Marketing Planning Practice
John Willacy
Media Director: MC&C
Experienced brand and direct media practioner. Works with a wide range of clients from British Gas, Britannia Music to AA, across a career spanning agency and client side at Carat, O&M and BCA.
Katie Bosdet
Head of Brand Experience: British Gas
Katie is responsible for customer experience, the swimming partnership and generation green, a programme for schools that encourages 'green' behaviour change.
Kirsty Skinner-Gerth
Brand Manager: Rolls-Royce Motor Cars
Laura Marlow
Marketing Manager: Equifax
Lisa Chittenden
Director of Product Management: Acxiom
Lisa serves as the European Director for Product Management and Product Strategy for Acxiom’s Consumer Insight Products Division. She has 20 years experience working with consumer data products, and over 15 years with Acxiom. She has an in-depth understanding of consumer data, its usage and availability in the market. Lisa is responsible for the identification of new product concepts through to the development and market launch.
Lisa King
Director of Communications: Refuge
Lisa has 11 years consumer and corporate communications experience. At Refuge she has overseen the launch of the award winning 'Don't Ignore It' campaign, alongside securing regular high profile media attention for Refuge.
Lorraine Tabet
Planner: archibald ingall stretton
Having worked both client side for companies such as Orange and BskyB, and no a planner at ais… I've seen what both sides of the fence can do.
Lucas Brown
Media Director: Total Media Group
Lucas started at Leo Burnett in 1990 as a graduate media planner buyer before he moved to the media department of Leagas Shaffron Davis in 1994. In 1998 he joined Zenith Media to become a founding partner and board director of Zed Media. He left Zed in 2003 to set up Total Media Direct. In 2007 Total Media Direct merged with Total Media Limited and Lucas now sits on the group board as a Media Director.
Lucy Stafford
Managing Director: Mindshare Direct
A first class business honours graduate with 18 years direct marketing experience across all media and covering a broad range of industry sectors.
Lynda Edge
CEO: Headcount
Lynda joined Headcount in 1997 bringing 19 years of experience gained with Omicom's Field Marketing division. She was appointed as CEO in 2003. Lynda believes the key to field marketing success is working in true partnership with clients.
Lynsey Fusco
Senior Direct Marketing Manager: VisitScotland
Recently appointed to VisitScotland after almost 10 years agency side, Lynsey runs the VS Relationship Marketing programme, strategically developing and facilitating the distribution of all off and online DM communications.
Marc Nohr
Managing Partner: Kitcatt Nohr Alexander Shaw
Marc is Managing Partner of award winning agency Kitcatt Nohr and a past chairman of the DMA Awards.
Mark Brennan
Managing Director: CreatorMail
Launching CreatorMail in 2005, Mark's practical, well grounded approach has shaped a successful innovative business, positioning CreatorMail as the most sophisticated and applauded eCRM agency in the UK.
Mark Buckingham
Creative Director: Publicis Dialog
Mark joined Publicis in January 2008. Previously Creative Director at Craik Jones and Joshua. He has won over 70 industry awards for work covering TV, press, direct mail and interactive.
Mark Chipperfield
Head of Data Management BBC TV Licensing: BBC
At the BBC, Mark heads up Data Management for TV Licensing. Previously at BT for 10 years, Mark. Mark sits on both the IDM and DMA Data Councils, FICM FIDM, Chartered Marketer.
Mark Davies
Managing Director: TNT Post (Door Drop Media)
Mark's objective is breathing new life into an old media, re-establishing the relevance of Door Drop in today's media mix. He's delighted that Door Drop was reinstated at the DMA's this year.
Mark Pearson
Creative Director: TDA
In a 25 year career he has won numerous direct marketing awards, has lectured extensively on the subject of creativity and sat on a variety of awards panels.
Mark Robinson
Managing Director: Marketing Databasics
Mark has worked for over 15 years in customer analytics and database marketing. He helps organisations across a range of sectors improve their marketing ROI by using data to drive decision making.
Martin Lythgoe
Deputy Creative Director: archibald ingall stretton…
Martin has enjoyed the last 5 years at the integrated agency ais, previously he was an art director with direct and integrated agencies like TBWA, Craik Jones, TMW, rising to Group Head at Joshua. He has been with his writer, John Vinton, for 10 years.
Massimo Mazzeo
BT
Matt Davis
Creative Partner: Ruby
Matt is Creative Partner and co-founder of Ruby.
Matthew Heath
LIDA
Matthew Higgins
Head of Brand Development: HSBC/first direct
I have a background in Customer Insight, Brand & Advertising, working for the last 18 years with first direct, Marks & Spencer Money and HSBC.
Mike Cavers
Executive Creative Director - Europe: Chemistry Communications
Mike Sims
Head of Client Services: Rufus Leonard
Previously at Wunderman, Partners Andrews Aldridge and EHS Brann, Mike has written 2 books on agency-client relationships. He also writes a blog about client services (http://agencyopenmike.blogspot.com).
Mike Welsh
Publicis Dialog
Neil Fox
TDA
Neil Francis
Creative Partner: Stephens Francis Whitson
Neil's first ambitionwas to train as a spy. The vetting process weeded him out but laxer checks in Soho allowed him to start as a copywriter. He is now Creative Partner at SFW.
Neil Sawyer
Head of Marketing, Europe: Samsung
Neil joined Samsung in June 2008 as Head of Marketing for the European Digital Printing & Imaging business. Prior to joining Samsung, Neil spent six years working for Hewlett-Packard (HP) in the UK, most recently as head of B2B Enterprise and Public Sector Marketing.
Nick Couldry
Creative Director: Whitewater
Nick has worked in Charity direct marketing for over twenty years, winning awards and beating bankers. He is currently Creative Director of Charity specialist dm agency Whitewater.
Noelle McElhatton
Editor: Marketing Direct
Oli Christie
Creative Director: InboxDMG
Oli is one of the UK's most experienced digital creative directors and has been at InboxDMG for five years, winning over 20 Awards.
Omaid Hiwaizi
Planning Director: Chemistry Communications
Omaid is one of the industry's hybrids, having embarked on his career as a creaive before founding direct makrting agency HHM, and the interactive comms agency Crayon. He now oversees the planning funtion at Chemistry, working on UK and global business.
Paul Elliott
Head of Direct: Initiative
Paul has worked in direct response media for over thirteen years in the UK and Australia, across the IT, Finance and Telecoms sectors, believing that good data is the bedrock for creative and profitable advertising.
Paul Kitcatt
Creative Partner: Kitcatt Nohr Alexander Shaw
Paul Snoxell
Partners Andrews Aldridge
Paul Zeidler
Head of Copy: HS&P
Paul has worked in integrated and direct agencies for over 10 years, during which time he has managed to pick up several awards, including DMA Gold.
Peter Galdies
Product Development Director: DQM Group
Peter has over 20 years experience in direct markeing in a variety of senior roles. A co-founder of DQM Group, Peter is currently responsible for technology and new product development.
Peter Kemp
Strategy Director: MEC
Pete has been strategy director at MEC for 2 years and has worked at Naked & Initiative Media on clients ranging from Boots, Unilever & Nationwide. He now heads up the DH tobacco control and stroke awareness comms planning for COI.
Peter Lupa
Managing Director: WebSearchFactory
Experienced executive in online and offline marketing having held senior positions in Claritas, Naviant and Acxiom. Currently MD of European Digital Marketing Agency, WebSearchFactory. A member of the UK Data Council.
Peter Smith
Marketing Manager: Xerox UK
Pete has worked for Xerox for the last 30 years and since 2001 has been Marketing Manager for UK and Ireland for the Graphic Communications Sector. His main focus is to raise the bar on digital press production techniques especially in Direct Mail and how it increases clients ROI.
Phil Rhodes
Creative Director: Tullo Marshall Warren
Phil is a copywriter and Creative Director at TMW and previous winner of the DMA Grand Prix.
Piggy Lines
Executive Creative Director: Carlson Marketing
When you've got a stupid name, you better be good. Something Piggy has spent his career to date trying to live up to, above, below and online.
Rebecca Liebling
Sales Director UK Agencies: Alterian
Rebecca Liebling has managed brand and category development at Sainsbury’s, AC Nielsen and IRI, and established Accrue’s European Partner network. Rebecca is now Sales Director UK Agencies at Alterian plc.
Rebecca Rae
Creative Director: Joshua-G2
Rebecca is best known for her role as CD at Craik Jones. In her 10 years there she was responsible for an envialble body of award winning work for clients including first direct, Refuge, Hellmans, Gordon's Gin.
Richard Dunn
Head of Planning: Partners Andrews Aldridge
10 years in planning, working on everything from the global brand launch of a new Rolls-Royce to the split testing of a budget hotel's eCRM programme
Richard Megson
Creative Partner: Ruby
Richard and his partners started Ruby with the Red Brick Road in 2008. He is passionate about the science of direct marketing as he is by striking creative thinking.
Richard Norton
Senior Copywriter: Entire Direct Marketing
Despite my rugged good looks, I like to dwell in the shadow.
Rob Isaacs
Planning Director: EHS Brann
Rob is EHS Brann's Planning Director on the Change of Life Anti Obesity campaign and Jaguar's digital activity. He's been in the industry for 12 years and is currently specialising in Avdienca behaviour change.
Rory Sutherland
Vice-Chairman: Ogilvy Group UK, London
Vice Chairman Ogilvy Group UK. President, IPA. Tecnology Correspondent of The Spectator.
Sarah Bryan
Head of Individual Giving: Salvation Army
Currently Head of Individual Giving at The Salvation Army, responsible for multi –channel acquisition programme of 70,000 new supporters and raising over £20 million per annum. 2005 – 2006 Interim Head of Individual Giving at WWF. Prior to 2005, Managing Partner at Rapp (formerly WWAV) working on Marks and Spencer, NSPCC, Oxfam, Lloyds TSB and Nationwide.
Sav Evangel
Executive Creative Director: DIGITAS
Sav joined Digitas in January 2009 as ECD. Previously Sav worked at Wunderman where he steered the agency to 24 awards and finalist certificates in a 2 year spell.
Shaun Davies
Global Loyalty Comms Manager: British Airways
Shaun Moran
Creative Director: LIDA
Shaun is responsible for the creative output at LIDA. He believes in creating strong, simple, well executed ideas that work in amy media. He is a frequest awards judge and winner of numerous creative awards.
Simon Bowker
Managing Director: eCircle
Simon became UK Managing Director in 2009 having previously been Operations Director, UK and France. With 10 years online marketing experience Simon has advised clients including Samsung, Argos and MBNA.
Simon Cotterrell
Partner: Goosebumps Brand Consultancy LLP
Simon Manchipp
Founder: SomeOne
Simon has been involved in the creation of some of the worlds most exciting brands, he's been behind Airlines, Drinks, Banks, Phones, Cars and Hotels. Most recently working on the London 2012 Olymppic Games.
Skip Fidura
Digital Director: dotAgency
Stefano Frigerio
Global Communication Planning Director: Unilever
Global director with international experience in marketing and media.
Stephen Duval
TC MS Manager: Toyota (GB) PLC
After 10 years on the agency side working with clients such as VW, Mercedes-Benz and Land Rover, Steve joined Toyota in 1999 with responsibility for CRM before switching to dealer marketing this year.
Susannah Bew
Retention Marketing Manager: O2
Susannah is a retention specialist with 10 years DM experience. She has designed fundraising strategies and comms as an agency account manager and as a Loyalty Marketing Manager for Oxfam.
Suzanne Lewis
Managing Director: EDM Media
Suzanne has over 20 years experience in the list and data industry. She has a experience of knowing what data does and does not work for her clients.
Suzanne Roderick
Direct Marketing Planning Manager: John Lewis
Suzanne has worked for John Lewis for 9 years, with two years spent at John Lewis Direct. Previously in financial services DM for BOS (now HBOS) and undertook an internship at WWAV Rapp Collins (now Rapp).
Tim Drye
Managing Director: DataTalk
14 years of developing data driven marketing segmentation has left Tim with a passionate desire to help organisations understand customer behaviour profitability and imaginatively.
Zoe Vine
Head of Data Services: The Trading Floor
Zoe has over 12 experience in consumer data and is passionate about driving data-centric solutions as the lynch pin of every sucessful DM campaign.
To enter the awards simply click here for the entry homepage.
The Annual
We are pleased to offer you the opportunity to purchase copies of the 2009 DMA Annual - a compilation of the 2009 Awards winning entries.
Diary Dates 2010
Call for Entries:
Opens July
Close of Entries:
10 September
Judging dates:
5, 6, 7 & 12 October
Presentation Ball:
8 December
For more information about the Awards contact
Janet Attwater Tel: 020 7291 3343
