The DMA is Europe’s largest trade association serving the marketing communications sector. Formed in 1992, the organisation represents 900 corporate members, spanning advertisers, agencies and suppliers. The DMA is focused on protecting the direct marketing industry by lobbying against overly restrictive legislation, developing standards of best practice and promoting responsible marketing. Through its ‘Preference Services’, the DMA also enhances consumer trust and confidence in direct marketing by providing consumer protection from unsolicited telephone, mail and fax marketing.
According to the Direct Marketing Association’s 2008 Economic Impact Analysis report, UK organisations spent £50.5 billion on direct marketing during 2007. Sales attributed to direct marketing activity totalled £133.4 billion - £76.4 billion from consumer sales and £57 billion resulting from business-to-business sales. The industry directly and indirectly employs 1,009,000 people, accounting for 3.4 per cent of employment in the UK.
For more information about the DMA and becoming a member visit www.dma.org.uk.
Royal Mail
Main Sponsor Best use of Door Drop category
The DMA Green Award category
Royal Mail offers a range of services to business customers, including (since April 2009) Sustainable Mail™ available to companies that meet three key environmental criteria – improved sustainability, minimised waste and increased recyclability. It is one of the first services available to advertisers that is consistent with PAS 2020, and will be priced up to 4.7 per cent lower than standard Mailsort® prices. Royal Mail Door to Door is the premium service provider in the unaddressed market, which now offers a carbon neutral service.
These services and more, including Royal Mail’s range of expert data solutions can be found at www.royalmail.com.
Associate Sponsors
Equifax
Equifax is the overall data sponsor of the DMA.
We’re passionate about data. Driven to help you understand it. To get beneath the skin of it. And put you at the heart of it. We listen to the things you want to achieve and the decisions you need to make. And, through intelligent conversation, we find ways to help you reach your goals.
When it comes to turning data into intelligence, we exceed your expectations, creating innovative solutions that make managing your data easier. In a world of scores and ratings, we command unique insights, and recognise you as an individual who deserves our utmost care and attention.
We’re proud to once again support the DMA Awards which recognise and reward passion, innovation and excellence – values at the very heart of Equifax – within the direct marketing industry. Visit www.equifax.co.uk.
Category Sponsors
Equifax
Financial services category
We’re proud to be working with the DMA to promote understanding of the scope and power of consumer and business marketing data and help its members maximise the full potential of data to create the most impactful and cost-effective campaigns. Invite Equifax into the heart of your organisation. Visit www.equifax.co.uk
CreatorMail
Best use of eCRM category
CreatorMail operates at the cutting edge of e-marketing driving multi-million pound revenues for its UK and international customers across 32 markets using innovative, powerful and tailored online services. These range from standard ESP commodity email and SMS distribution to complex business systems that include commercial e-ticketing, service & process deployment, sophisticated e-CRM database development and hosting, process automation, website development and integration and world class, multi award winning e-CRM campaign development. CreatorMail has achieved 21 industry awards, including the coveted Institute of Direct Marketing (Diamond Award) and is currently DMA Triple Gold winner in both E-CRM and Email categories, 2007, 2008 & 2009.
Visit www.creatormail.co.uk
Mail Media Centre
Best use of business to business direct mail category Best use of business to consumer direct mail category
Tired of trawling the internet for information on direct mail? Wish you could cut straight through to what you need? It’s easy – and all in one place – www.mmc.co.uk.
Brought to you by Royal Mail, Mail Media Centre is a comprehensive source of information that puts all this and more at your fingertips:
Case studies and insights
Latest industry facts and figures
Leading examples of direct mail and cross-channel creative
Research direct mail’s role in today’s multi-channel landscape
Downloadable presentation-ready material
So for your source of inspiration, intelligence and innovation in direct mail, visit www.mmc.co.uk.
VisitScotland
Best design or art direction category
Think of Scotland, and beautiful imagery springs to mind: rugged landscapes, dramatic castles, vibrant festivals, exhilarating activities and lively cities. As the national tourism agency, VisitScotland spearheads the marketing of the country to visitors from the UK, Ireland and overseas. Tourism currently delivers £4 billion to the Scottish economy and it is our ambition to grow to £6 billion by 2015. Direct marketing plays an important role in helping us to position Scotland as a must visit, must return destination, which is why we are proud to sponsor the Best Design or Art Direction category at the DMA Awards. Visit www.visitscotland.com
Alterian
Best integrated campaign category
Alterian enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com
Z-CARD
Best creative solution or innovation category
Z-CARD® Ltd is a marketing company specialising in the niche area of PocketMedia® – communications which are designed to be kept on person, remembered and retained for longer than more traditional forms of print media. Z-CARD® Ltd provides a range of innovative direct mail solutions allowing clients to select one element of our service or for us to manage an entire direct mailing campaign for them. Our clients include Sony, Apple, Tesco, HSBC, Microsoft, Coca-Cola, British Airways, and many more. Visit www.z-card.co.uk
dotSEO
Best use of search, natural and paid-for category
dotSEO is a search marketing agency specialising in helping businesses to grow, using natural search. Part of the dotDigital group and sister company to dotMailer, we take a different approach to search marketing than most SEO agencies you’ll find. Our focus is on using ethical and sustainable SEO to deliver outstanding ROI from your budget. We don’t shroud our methods and techniques in mystery. We tell you exactly what we’re going to do, and we do it - enabling you to make much more money from your search marketing.
Tailored solutions, to fit your individual challenges
We know that every business is different, with its own unique challenges and opportunities. So what we don’t do is to follow ‘SEO-by-numbers’.
Instead, we’ll get right under the skin of your business and put together a tailored package designed to transform the returns you get from your search budget and your website.
Visit www.dotseo.co.uk
EC Group
Business to business category
EC Group is one of the UK’s leading providers of specialist outsourced business and direct marketing support services. These include Customer Services, Contact Centres, Response Handling, Fulfilment, Mailings, Warehousing, Distribution, and E-Commerce Solutions.
Our operations are tailored to meet each client’s individual requirements, from the handling of simple one-off distributions and mailing campaigns, through to total project management of design, print, storage, fulfilment and distribution contracts.
We have many years experience in providing direct marketing support to some of the UK’s most prestigious companies and organisations including Christian Aid, COI, the Department for Business Innovation & Skills, the Food Standards Agency, Heineken UK, Iris Experience, Maritime & Coastguard Agency, Rolex, and Visit Britain.
EC Group is proud to sponsor the Best B2B Business Sector Category in the DMA Awards in 2010.
For information on how we can support your organisation please visit:www.ecgroup.co.uk
e-Dialog
Best use of e-mail marketing category
Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. e-Dialog has been providing software-as-a-service and strategic services to world-class marketers in retail, entertainment, travel, media and the business-to-business sectors. Some of the world’s most recognised brands partner with e Dialog to enhance their permission-based e-mail marketing efforts and maximise long-term customer value. e-Dialog is the first e-mail service provider to achieve ISO 27001:2005 certification, the highest global information security standard, for three consecutive years, since 2006. Acquired by GSI Commerce, Inc. in February, 2008 e-Dialog has offices in Boston, London, New York, Seattle and Singapore. e-Dialog is a wholly owned subsidiary of GSI Commerce, Inc. (Nasdaq: GSIC).
Freedata Labs is a leading Social Media Marketing agency that has pioneered the Listen & Act approach. Freedata Web Listening Platform along with Social Redear+ are established as the benchmark for marketing managers across Europe who need a strategic overview to know to what extent consumers are recommending the brand and how the brand compares with competitive products.
The Email Academy is a specialist email marketing consulting company, founded by David Hughes and Christopher Combemale. Our client work concentrates on consulting, strategic planning and creative to improve response rates and lifetime value. Our core mission is to develop e-CRM programmes that improve lifetime value through better targeting, segmentation, testing and behavioural triggers. The Email Academy has also developed UK’s only email qualification with the IDM.
CPG delivers bespoke solutions in print and print related services to facilitate the production of marketing materials. Originally specialising in litho print, CPG’s commitment to development enabled them to become a market leader within the printing industry. CPG prides itself in being a responsible supplier, having a strong corporate social responsibility (CSR) and recently achieving ISO 14001 for its Environmental Management System.
For the past five years CPG have been dedicated sponsors of the DMAs and YDMAs and look forward to continuing this into 2010.
DM campaigns can be planned with a highly personalised call to action; using variable data and images, the HP Indigo Digital press produces quality, cost efficient and highly targeted print campaigns. Coupled with the internal mailhouse and fulfilment department, CPG offers an effective solution to implementing your DM campaign. Visit www.creativeprintgroup.co.uk
ITV plc
Grand-Prix co-sponsor
ITV has long been the preferred media for brand advertisers, but today our ability to offer interactive TV, online and mobile channels means that companies looking for response and interaction with consumers are increasingly turning to us. Recent research with the DMA shows TV drives exponential growth in response rates when used alongside direct marketing channels. ITV Commercial sells television advertising airtime and programme sponsorship on a broad range on stations: ITV1, ITV2, ITV3, ITV4, and CiTV, as well as opportunities on ITV.com. Additionally, we offer interactive and online products and services as part of an integrated approach to consumer communication. Visit www.itvmedia.co.uk
Philip Stannard Associates Ltd
Judging Event Sponsor (A/V)
Philip Stannard Associates Ltd is a well established audio visual company with expertise in lighting, audio, video and event management. We are experienced in advising clients to ensure their events are successful no matter how large or small.
Visit www.psa4av.co.uk
dsicmm Ltd
Operating from sites throughout the UK, dsicmm is the country's largest and most innovative communication, print and direct mail organisation. In recognition of the value we add to clients’ print and electronic one-to-one communication, our work has won over 20 marketing and print awards in recent years
Proximity London
We are a direct and digital agency with data at our heart. We create work that increases customer value in ways that can be measured. We deliver customers communications through personal media (direct and digital) which can be tested and refined and evaluated so that we know that it works.
UTalkMarketing (www.utalkmarketing.com) is a global hub for marketing knowledge.
Our mission is to fuel your passion for marketing by bringing the latest news to inform you, analysis to challenge you, ads and case studies to inspire you. We cover the whole marketing spectrum from direct marketing to digital. We’re also leading providers of marketing training and train hundreds of marketers every month all around the world. If your company’s skills need brushing up please call Gia Mills on 020 7300 7333.
To enter the awards simply click here for the entry homepage.
The Annual
We are pleased to offer you the opportunity to purchase copies of the 2009 DMA Annual - a compilation of the 2009 Awards winning entries.
Diary Dates 2010
Call for Entries:
Opens July
Close of Entries:
10 September
Judging dates:
5, 6, 7 & 12 October
Presentation Ball:
8 December
For more information about the Awards contact
Janet Attwater Tel: 020 7291 3343
Sponsorship
For information about sponsoring the Awards contact
Jackie Fast Tel: 020 7291 3351
