What are the eligible campaign dates?
August 1st 2010 until July 31st 2011.  The only exception is the Brand Building and Customer Acquisition categories, where the work  can span two years to show long-term effectiveness, but some of the work must still have appeared during 2010/11.

Can I include video support?
Yes you can but film must be no longer than 3 minutes long and have unrelated background music. Voice overs should be limited to a succinct explanation and not be used to “promote” the work. It must include the actual work submitted and must be a robust, serious explanation, no 'showcasing'. Films may only be used as a format with entries which include 3 or more media and must not mention the name of the Agency or other involved partners.

Can I include my agency’s name within the body of the entry form or on the samples?
No. Your work is judged anonymously.  Make sure any reference to your agency name has been removed from the entry form (other when you are specifically asked for your company details or if you are entering a self promotion) any films, presentations, samples, CD/DVD covers and so.  Entry forms and samples with an agency name on will be disqualified

Can I mount my work?
No, for Direct Mail, Print and Press work must NOT be mounted otherwise it will be disqualified. Loose samples only please. 

How much does it cost to enter?
Early-bird £25 off: Register on the Awards site before 19 August and then enter your work on or before the closing date of the 9 September 2011 and you will get £25 off each entry. If you fail to supply your work on or before 5pm on 9 September 2011, you will forfeit the discounted price.

DMA members £160+VAT per entry
Non-members £190+VAT per entry

Standard Entry Fee: If you don’t register on the Awards site before 19 August the full price fee for entry is:

DMA members £185+ VAT per entry
Non-members £215+VAT per entry

Who do I make cheques payable to? 
If paying by cheque please use just one cheque for all entries, made payable to DMA (UK) Ltd.

Where do I send my entries to?
DMA House,
DMA (UK) Ltd,
70 Margaret Street,
London.
W1W 8SS;

Is there any possibility of getting an extension? 
Yes, but an additional administration fee of £70+VAT per entry will be charged on top of the standard entry cost. 
An alternative delivery address will be supplied for late entries. Please contact the Awards office on 020 7291 3343 for details.

When will the list of finalists be announced? 
Week commencing October 17th 2011.

When and where is the Presentation Ball? 
December 7th at Old Billingsgate.

1 Old Billingsgate Walk,
City of London,
London.
EC3R 6DX

Who should I contact if I have a query? 
Janet Attwater on 020 7291 3343 or janet.attwater@dma.org.uk