30. Best integrated campaign

For business or consumer campaigns using more than one responsive medium in any combination – this could include any combination of TV, press, radio, direct mail, websites, microsites or online advertising.
Click here to see the 2009 winners

31. Best launch campaign

For a campaign to launch a new brand or product.
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32. Best small budget campaign

All direct marketing campaigns with a budget of less than £20,000 (excluding all agency fees) were eligible for this category.
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33. The DMA Green Award

For the direct marketing campaign which best responds to the DMA Awards’ key criteria of creativity, strategy and results while demonstrating evidence of how it has made a positive step to reducing its environmental impact through the product or service promoted.
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34. Best business performance or improvement

For genuine business improvement, not simply a shift from a low base.
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35. Best creative solution or innovation

For creative thinking to solve a particular direct marketing challenge. 
Click here to see the 2009 winners