Sponsor Opportunities

Media Partners

The DMA has worked with the Awards committee to develop an integrated solution that combines lead generation and awareness. The Media Sponsor allows 3 key media partners to co-sponsor the awards, replacing the historical headline sponsorship. Being a Media Sponsor provides a unique opportunity to reach several thousand senior level decision makers at clients, agencies and suppliers across all data driven marketing channels. The Awards combines thought leadership by association with the industry’s highest quality work, while at the same time offering significant opportunities for lead generation.

The headline media sponsors will receive a 10 month package of highly visible promotional activity around the entries campaign, the judging, the promotion of the awards ball, at the awards show itself and at all the post event promotion of the grand prix and category winners.

The Awards

The DMA awards operate on a significant scale, attracting 600 entries from 120 agencies with over 1000 attendees for the awards night itself. The audience consists of senior decision makers Awards are made across 36 different categories with an overall Grand Prix going to the Campaign of the Year. Previous winners include 02, Guinness and First Direct. These awards are unique in that they are judged on three equal criteria; the campaigns strategy, its creative execution and results generated.

Promotion of the awards reaches thousands of decision makers at agencies and clients through the campaign calling for entries. The activity includes targeted direct mail to all direct and digital agencies in the UK, online advertising, PR in trade and general press and targeted email campaigns. The headline sponsors will have visibility on all promotional activity.

Lead Generation Opportunities

Following discussion with potential Media Sponsors, the DMA Awards committee has developed a suite of lead generation activity that will be included in the sponsorship package.

1. Sponsor Offer Page on Entry Submission

After each awards entrant submits their entry a thank you page will include an introduction to special offers from the headline sponsors. These would only be available to entrants and could include offers of case studies, white papers or other lead generation incentives. As a hierarchy, entrants are the most desirable audience.

2. Sponsor Offers on Awards Home Page

The headline media sponsors will be offered a lead generation position on the awards home page with logo and headline banner. This will create an opportunity to engage with all the site traffic including trade press, potential entrants, clients and suppliers. While the positioning creates broader awareness the sponsor could also create offers to stimulate leads

3. Creating an bespoke Event

Each media sponsor would be able to create one event of their own featuring speakers and case studies from the Grand Prix winner and other winners from the night. Speakers and case studies could be selected to meet your objectives. The DMA would promote the event to all DMA members, all award entrants and provide a venue for 40+ attendees free or welcome a larger venue provided by the sponsor. Your company would be able to invite its customers and prospects to the event as well DMA members and promote the events in any manner that seems appropriate.

Media Sponsorship Package

The DMA have developed a special offer to Media Sponsors for a special price of £28,500.

You will receive 10 months of continuous promotion from point of entries through to the awards night itself, PR of Grand Prix winner, post event case studies and winner’s road shows. This will create an unrivalled package that will reach the key decision makers and thought leaders in the industry. Media sponsors will also have the advantage of an Integrated Media Case study that can be used for future prospects in the long term.

Pre Event: July-September 2011

Media Sponsors page on DMA awards website to include logo, links, profiles and a lead generation value proposition.
Awards Newsletter branding or tie in to drive members to their publication/website.
Logo and branding displayed on PR, website and promotional material.
Logo and company profile located in mailed Call for Entry packs
A close partnership with the DMA to leverage all opportunities linked to the DMA Awards.
2011 Media Sponsor PR and usage rights for the DMA Logo and credits for the sponsorship term.
A special offers page for award entrants following submission of entries

Judging Event: October 2011

Opportunity to nominate two senior representatives to join the distinguished judging panel. The judging takes place over 4 days and includes several hundred of the industries most senior leaders and decision makers.
Opportunity to brand one meeting room.
Opportunity to distribute promotional material at the judging event.
Branding located on sponsor thank you poster.
Opportunity to provide venue for judging (Available to one media sponsor)

Event: December 2011

A VIP Table at the awards for 10 at the presentation ball worth £2,500.
Opportunity to host a pre-drinks table for guests
Distribution of promotional material within the VIP Sponsors bar.
Logo included in the dynamic stage production and inclusion in the AV Loops throughout the evening, name checks and credits during the awards ceremony.
Credits and branding in the menu and on display boards
Credits and branding on VIP sponsor bar board.
Circulation of sponsor publication/lit at the awards.

Post Event: January 2012 – May 2012

DPS in The Annual, including thank you to our key sponsors and company logo.
Logo and branding in the DMA Awards Annual.
Branding on the Gallery of work toured on industry exhibitions in 2011.
Potential to create a case study with Grand Prix winner.
Opportunity to work closely with Grand Prix winner in order to further promote other products for further campaigns.
Creation of one bespoke events to include case study from the grand prix winner and other category winners as outlined above

Category Sponsorship £7000

DMA Awards Category Sponsorship enables companies to align their brand with an individual category, or categories within a specific market, media or discipline.

Category Sponsorship demonstrates a clear market positioning, raising awareness of products and services within a particular field alongside the UK’s most successful direct marketing campaigns.

Pre Event

Category sponsorship positioning alongside the DMA
Logo alongside category in mailed Call for Entry packs
Logo, company profile, and link on the DMA Awards website
Logo within all Awards e-shots
2011 Category Sponsor PR and usage rights of the DMA Awards logo and credits for the sponsorship term
A close partnership with the DMA to leverage all opportunities linked to the DMA Awards

Judging Event

Opportunity to nominate one (1) senior company representative to join the distinguished judging panel.
Category branding located on Sponsor Thank You poster

Event

One (1) primary positioned table of 10 for clients and guests
Logo included in the dynamic stage production and inclusion in the sponsor AV loops throughout the evening, name checks and credits during the awards presentations
Logo displayed on screen during presentation of category
Logo displayed in programme and on display posters
Category credits and branding on VIP Sponsor Bar board
Access to VIP Sponsor Bar for you and your guests

Post Event

One (1) full page advertisement within The Annual – profiling the winning campaigns
Logo displayed by category within the DMA Awards Annual
Logo displayed by category within the Gallery of Work toured on industry exhibitions during 2011.

For more information about sponsorship opportunities, please contact:
Clare Phillips
Sponsorship Manager
Tel: 020 7291 3351
Email: clare.phillips@dma.org.uk

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