It’s never been more crucial to champion the very real value of the work you do. This year, the DMA Awards are celebrating the 35 ideas that demonstrate your power to innovate and educate, create income and jobs, and enrich our culture and communities.

What are the benefits to your agency?

• Genuinely drives new business for winning agencies
• It's great PR, plus as it's a results rooted scheme it doesn't sound fluffy to clients
• Motivates staff, great for morale, makes staff want to stay. It has a real feelgood factor.
• For individuals, it's great for career building

What are the benefits to your clients?

• Robust and objective assessment of the effectiveness of a campaign, so gets them noticed. 
• Great internal PR.
• Being seen as the leader in best practice
• Motivates agencies. Agencies love to win awards, and clients that support them earn their support back
• Good personal PR and career growth

So what do we look for in our judges?

• Integrity. Judges must respect our unique judging process, and must not share client results and the awards results. All judges are required to complete a Confidentiality Agreement.
• Are open minded. There's no point being a judge if you believe your way is the only way.
• Are Passionate. People who are vocal when they see great strategy, creativity and results. And equally vocal when they don't!
• Are experienced. Are able to draw from their own professional experience to gauge whether something is deserving of a DMA Award. 
• Are new. We welcome people who haven't judged before, who bring new perspectives and fresh thinking.