Shortlist 2012

The wait is over! After spending hours locked in a room together, quite literally, our judges have finally agreed on the finalists for the 2012 DMAs. Deciding the finalists wasn’t easy – some of our judges stayed until late into the evening before agreeing on their category finalists. But they all agreed that the quality of entries at this year’s DMAs was pretty impressive. And we had a record number of entries too!

So, without further ado, here are the finalists for the 2012 DMA Awards…

The event is now sold out so if you have already booked your place, we look forward to seeing you there on the night and would like to wish all of the talented people on our shortlist the very best of luck.

Even if you are coming along and didn’t make the shortlist this year, you’ll be surrounded by brilliant ideas and experience the direct marketing industry at its very best. Plus, you’ll enjoy a delicious three-course dinner, free wine and beer and dancing until the early hours.

CATEGORY	CAMPAIGN	CLIENT	AGENCY
Automotive
	Art	Bentley Motors	Targetbase Claydon Heeley
	Spin the Citigo	Skoda	archilbald ingall stretton
	Your 2nd Nissan	Nissan GB	Indicia and TMW

Travel and Holidays
	Details	British Airways	OgilvyOne UK
	Tyler and Amy’s Ireland Mystery Tour	Tourism Ireland	Indicia
	Your holiday to a T	Thomson - TUI UK	CreatorMail

IT/Telecommunications
	Business Readiness Flexiday	O2 Enterprise	The Marketing Practice
	In Search of Incredible	Asus Intel	Kitcatt Nohr Digitas
	Intel Info Stream: Football	Intel	MRM Meteorite

Retail
	Love Your Wardrobe	Shop Direct Group - very.co.uk	Indicia
	Snap a Napper	IKEA	LIDA
	Waitrose	Waitrose	Kitcatt Nohr Digitas and Manning Gottlieb OMD

Financial Services
	Barclaycard Yes	Barclaycard	iris Nation Worldwide
	Embarrassing, Boring Finance	MINI Finance	LIDA
	International Payments	Lloyds TSB Commercial	Proximity London

Public Sector and Charity
	Excuses	Drinkaware	OgilvyOne UK
	Hello Boobs	CoppaFeel!	archilbald ingall stretton
	Staffies Campaign	Battersea Dogs and Cats Home	MRM Meteorite

FMCG
	Gü Daily Decadence programme	Gü, Noble Desserts Holding Ltd.	Publicis Chemistry
	Lynx Attract for Him and for Her online launch	Lynx, Unilever UK	TMW
	Very Important Philly	Kraft	Proximity London

B2B
	IBM Wimbledon Smarter Fans	IBM	OgilvyOne UK
	Join Now 2012	Rightmove	Balloondog
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK

B2C
	Get Ahead of the Games	Transport for London	eCircle
	Market Intelligence	Rightmove	Balloondog
	The Sun Cereal Pack	News International	Partners Andrews Aldridge

Best use of email Marketing
	My Starbucks Rewards	Starbucks	Kitcatt Nohr Digitas
	Out of Office	Tourism Ireland	Indicia
	Virgin Trains Email Programme	Virgin Trains	Elvis

Best use of eCRM
	Costa Coffee Club loyalty programme	Costa Coffee	MRM Meteorite
	hmvip – putting the customer centre stage	HMV	CreatorMail
	My Thomson Cruise Pre-Departure Programme	Thomson - TUI UK	CreatorMail

Best website or landing page
	Market Intelligence	Rightmove	Balloondog
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK
	You LOL, You Lose	FRijj Milkshakes	iris Nation Worldwide

Best online display advertising
	Fiona	Drinkaware	OgilvyOne UK
	old Medal winners Stamps	Royal Mail Stamps and Collectibles	Beta London
	Nissan JUKE – Built to Thrill	Nissan Motors GB	DNA

Best use of mobile
	NHS Smokefree SMS Service	Department of Health	Kitcatt Nohr Digitas
	Samsung Hope Relay	Samsung	Velti

Best use of search, natural and paid for
	Barclays Business Banking SEO Campaign	Barclays	iCrossing
	Give us a romantic break	Visit Wales	iCrossing
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK

Best use of social media for brand building
	Hidden Talent	American Express	OgilvyOne UK
	Lynx Masterbrand Activity	Lynx, Unilever Uk	TMW
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK

Best use of social media for customer acquisition
	Leading by Example	Beiersdorf - Elastoplast	Eulogy!
	Mission Control	P & G	Proximity London
	Pass the Parcel	Marks and Spencer	Profero

Best direct response television and radio advertising
	2012 New Guest Acquisition	Warner Leisure Hotels	Mike Colling and Company Limited
	Dogs Trust Rehoming Campaign 2012 – Perfect Fit	Dogs Trust	Ogilvy
	Sense £3 SMS Christmas Campaign	Sense	Watson Phillips & Norman

Best direct response print advertising and inserts
	2012 New Guest Acquisition	Warner Leisure Hotels	Mike Colling and Company Ltd
	Excuses	Drinkaware	OgilvyOne UK
	Up – launch press insert	Volkswagen	Proximity London

Best use of door drops
	11-11-11-11	The Royal British Legion	Tangible
	All Bran Golden Crunch	Kellogg's	TNT Post (Doordrop Media) Ltd
	Sky Sports	British Sky Broadcasting	TNT Post (Doordrop Media) Ltd

Best use of experiential
	Creating the perfect me-time environment to savour a cup of Carte Noire	Carte Noire Instant Coffee	Arc UK
	Freeview Summer of Sport	Freeview	Gekko

Best use of copy
	Fiona	Drinkaware	OgilvyOne UK
	The Untouchable Covers	Lürzer’s International Archive	Arc UK

Best design or art direction
	Details	British Airways	OgilvyOne UK
	Mosaic	British Airways Executive Club	OgilvyOne UK
	The Untouchable covers	Lürzer’s International Archive	Arc UK

Best data strategy
	Costa Coffee Club loyalty programme	Costa Coffee	MRM Meteorite
	hmvip – putting the customer centre stage	HMV	CreatorMail
	New Direct Marketing Engagement Strategy	Bank of Scotland	Lloyds Banking Group

Best use of data in a digital campaign
	Digital Direct Response	Virgin Media	Manning Gottlieb OMD
	Mission Control	P & G	Proximity London
	Treat Van Loyalty Programme	T-Mobile	Fuel

Best media strategy
	Delivering History	Royal Mail	UM London
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK

Best brand building campaign
	IBM Smarter Rugby	IBM	OgilvyOne UK
	Lynx Masterbrand Activity	Lynx, Unilever Uk	TMW
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK

Best customer acquisition campaign
	Embarrassing, Boring Finance	MINI Finance	LIDA
	Mosaic	British Airways Executive Club	OgilvyOne UK
	Waitrose.com £75 Off	Waitrose	Kitcatt Nohr Digitas and Manning Gottlieb OMD

Best use of new technology
	02 Money Account Card	O2	LIDA
	Intel Info Stream: Football	Intel	MRM Meteorite
	Mission Control	P & G	Proximity London

Best customer journey
	My Thomson Cruise Pre-Departure Programme	Thomson - TUI UK	CreatorMail
	Philips AVENT Due Date Club	Philips AVENT	WDMP
	The Local Government Future Fund from 02	O2 Enterprise Public Sector team	The Marketing Practice

Best user experience
	Guardian iPad Edition - Free #ObserverOffer	Guardian News and Media	Muir Howard
	Market Intelligence	Rightmove	Balloondog
	You LOL, You Lose	FRijj Milkshakes	iris Nation Worldwide Ltd

Best integrated campaign
	Excuses	Drinkaware	OgilvyOne UK
	Love Your Wardrobe	Shop Direct Group - very.co.uk	Indicia
	The Gnome Experiment	Kern & Sohn	Ogilvy One UK

Best launch campaign
	Lynx Attract for Him and for Her online Launch	Lynx, Unilever UK	TMW
	Save the 1Day	Sony Music / Syco	archilbald ingall stretton
	Very Important Philly	Kraft	Proximity London

Best small budget campaign
	De-Loot London	De-Loot London	Partners Andrews Aldridge
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK
	The Untouchable Covers	Lürzer’s International Archive	Arc UK

Best creative solution or innovation	De-Loot London	De-Loot London	Partners Andrews Aldridge
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK
	The Untouchable Covers	Lürzer’s International Archive	Arc UK

Best loyalty programme or campaign
	Animal Protector	The World Society for the Protection of Animals (WSPA) UK	Bluefrog
	East Coast Rewards	East Coast Main Line Company	East Coast Main Line Company
	Mission Control	P & G	Proximity London

Best use of 2012 summer of sport
	Get Ahead of the Games	Transport for London	eCircle
	Gold Medal winners Stamps	Royal Mail Stamps and Collectibles	Beta London
	The Social Symphony	British Airways	OgilvyOne UK

Best use of direct mail
	Join Now 2012	Rightmove	Balloondog
	Salvation Army Night Before Christmas	Salvation Army	Watson Phillips & Norman
	The Gnome Experiment	Kern & Sohn	OgilvyOne UK