Shortlist 2012

The wait is over! After spending hours locked in a room together, quite literally, our judges have finally agreed on the finalists for the 2012 DMAs. Deciding the finalists wasn’t easy – some of our judges stayed until late into the evening before agreeing on their category finalists. But they all agreed that the quality of entries at this year’s DMAs was pretty impressive. And we had a record number of entries too!

So, without further ado, here are the finalists for the 2012 DMA Awards…
 
The event is now sold out so if you have already booked your place, we look forward to seeing you there on the night and would like to wish all of the talented people on our shortlist the very best of luck.
 
 
Even if you are coming along and didn’t make the shortlist this year, you’ll be surrounded by brilliant ideas and experience the direct marketing industry at its very best. Plus, you’ll enjoy a delicious three-course dinner, free wine and beer and dancing until the early hours.
 
 
CATEGORY CAMPAIGN CLIENT AGENCY
Automotive      
  Art Bentley Motors Targetbase Claydon Heeley
  Spin the Citigo Skoda archilbald ingall stretton
  Your 2nd Nissan Nissan GB Indicia and TMW
       
Travel and Holidays      
  Details British Airways OgilvyOne UK
  Tyler and Amy’s Ireland Mystery Tour Tourism Ireland Indicia
  Your holiday to a T Thomson - TUI UK CreatorMail
       
IT/Telecommunications      
  Business Readiness Flexiday O2 Enterprise The Marketing Practice
  In Search of Incredible Asus Intel Kitcatt Nohr Digitas
  Intel Info Stream: Football Intel MRM Meteorite
       
Retail      
  Love Your Wardrobe Shop Direct Group - very.co.uk     Indicia
  Snap a Napper IKEA LIDA
  Waitrose Waitrose Kitcatt Nohr Digitas and Manning Gottlieb OMD
       
Financial Services      
  Barclaycard Yes Barclaycard iris Nation Worldwide
  Embarrassing, Boring Finance MINI Finance LIDA
  International Payments Lloyds TSB Commercial Proximity London
       
Public Sector and Charity      
  Excuses Drinkaware OgilvyOne UK
  Hello Boobs CoppaFeel! archilbald ingall stretton
  Staffies Campaign Battersea Dogs and Cats Home MRM Meteorite
       
FMCG      
  Gü Daily Decadence programme Gü, Noble Desserts Holding Ltd. Publicis Chemistry
  Lynx Attract for Him and for Her online launch Lynx, Unilever UK TMW
  Very Important Philly Kraft Proximity London
       
B2B      
  IBM Wimbledon Smarter Fans IBM OgilvyOne UK
  Join Now 2012 Rightmove Balloondog
  The Gnome Experiment Kern & Sohn OgilvyOne UK
       
B2C      
  Get Ahead of the Games Transport for London eCircle
  Market Intelligence Rightmove Balloondog
  The Sun Cereal Pack  News International Partners Andrews Aldridge
       
Best use of email Marketing      
  My Starbucks Rewards Starbucks Kitcatt Nohr Digitas
  Out of Office Tourism Ireland Indicia
  Virgin Trains Email Programme Virgin Trains Elvis
       
Best use of eCRM      
  Costa Coffee Club loyalty programme Costa Coffee MRM Meteorite
  hmvip – putting the customer centre stage HMV CreatorMail
  My Thomson Cruise Pre-Departure Programme Thomson - TUI UK CreatorMail
       
Best website or landing page      
  Market Intelligence Rightmove Balloondog
  The Gnome Experiment Kern & Sohn OgilvyOne UK
  You LOL, You Lose FRijj Milkshakes iris Nation Worldwide
       
Best online display advertising      
  Fiona Drinkaware OgilvyOne UK
  old Medal winners Stamps Royal Mail Stamps and Collectibles Beta London
  Nissan JUKE – Built to Thrill Nissan Motors GB DNA
       
Best use of mobile      
  NHS Smokefree SMS Service Department of Health Kitcatt Nohr Digitas
  Samsung Hope Relay Samsung Velti
       
Best use of search, natural and paid for      
  Barclays Business Banking SEO Campaign Barclays iCrossing
  Give us a romantic break Visit Wales iCrossing
  The Gnome Experiment Kern & Sohn OgilvyOne UK
       
Best use of social media for brand building      
  Hidden Talent American Express OgilvyOne UK
  Lynx Masterbrand Activity Lynx, Unilever Uk TMW
  The Gnome Experiment Kern & Sohn OgilvyOne UK
       
Best use of social media for customer acquisition      
  Leading by Example Beiersdorf - Elastoplast Eulogy!
  Mission Control P & G Proximity London
  Pass the Parcel Marks and Spencer Profero
       
Best direct response television and radio advertising      
  2012 New Guest Acquisition Warner Leisure Hotels Mike Colling and Company Limited
  Dogs Trust Rehoming Campaign 2012 – Perfect Fit Dogs Trust Ogilvy
  Sense £3 SMS Christmas Campaign Sense Watson Phillips & Norman
       
Best direct response print advertising and inserts      
  2012 New Guest Acquisition Warner Leisure Hotels Mike Colling and Company Ltd
  Excuses Drinkaware OgilvyOne UK
  Up – launch press insert Volkswagen Proximity London
       
Best use of door drops      
  11-11-11-11  The Royal British Legion Tangible
  All Bran Golden Crunch Kellogg's TNT Post (Doordrop Media) Ltd
  Sky Sports  British Sky Broadcasting TNT Post (Doordrop Media) Ltd
       
Best use of experiential      
  Creating the perfect me-time environment to savour a cup of Carte Noire Carte Noire Instant Coffee Arc UK
  Freeview Summer of Sport  Freeview Gekko
       
Best use of copy      
  Fiona Drinkaware OgilvyOne UK
  The Untouchable Covers Lürzer’s International Archive Arc UK
       
Best design or art direction      
  Details British Airways  OgilvyOne UK
  Mosaic British Airways Executive Club OgilvyOne UK
  The Untouchable covers Lürzer’s International Archive Arc UK
       
Best data strategy      
  Costa Coffee Club loyalty programme Costa Coffee MRM Meteorite
  hmvip – putting the customer centre stage HMV CreatorMail
  New Direct Marketing Engagement Strategy  Bank of Scotland Lloyds Banking Group
       
Best use of data in a digital campaign      
  Digital Direct Response Virgin Media Manning Gottlieb OMD
  Mission Control P & G Proximity London
  Treat Van Loyalty Programme T-Mobile Fuel
       
Best media strategy      
  Delivering History Royal Mail UM London
  The Gnome Experiment Kern & Sohn OgilvyOne UK
       
Best brand building campaign      
  IBM Smarter Rugby IBM OgilvyOne UK
  Lynx Masterbrand Activity Lynx, Unilever Uk TMW
  The Gnome Experiment Kern & Sohn OgilvyOne UK
       
Best customer acquisition campaign      
  Embarrassing, Boring Finance MINI Finance LIDA
  Mosaic British Airways Executive Club OgilvyOne UK
  Waitrose.com £75 Off  Waitrose Kitcatt Nohr Digitas and Manning Gottlieb OMD
       
Best use of new technology      
  02 Money Account Card O2 LIDA
  Intel Info Stream: Football Intel MRM Meteorite
  Mission Control P & G Proximity London
       
Best customer journey      
  My Thomson Cruise Pre-Departure Programme Thomson - TUI UK CreatorMail
  Philips AVENT Due Date Club Philips AVENT WDMP
  The Local Government Future Fund from 02 O2 Enterprise Public Sector team The Marketing Practice
       
Best user experience      
  Guardian iPad Edition - Free #ObserverOffer Guardian News and Media Muir Howard
  Market Intelligence Rightmove Balloondog
  You LOL, You Lose FRijj Milkshakes iris Nation Worldwide Ltd
       
Best integrated campaign      
  Excuses Drinkaware OgilvyOne UK
  Love Your Wardrobe Shop Direct Group - very.co.uk Indicia
  The Gnome Experiment Kern & Sohn Ogilvy One UK
       
Best launch campaign      
  Lynx Attract for Him and for Her online Launch Lynx, Unilever UK TMW
  Save the 1Day Sony Music / Syco archilbald ingall stretton
  Very Important Philly Kraft Proximity London
       
Best small budget campaign      
  De-Loot London De-Loot London Partners Andrews Aldridge
  The Gnome Experiment Kern & Sohn OgilvyOne UK
  The Untouchable Covers Lürzer’s International Archive Arc UK
       
Best creative solution or innovation De-Loot London De-Loot London Partners Andrews Aldridge
  The Gnome Experiment Kern & Sohn OgilvyOne UK
  The Untouchable Covers Lürzer’s International Archive Arc UK
       
Best loyalty programme or campaign      
  Animal Protector The World Society for the Protection of Animals (WSPA) UK Bluefrog
  East Coast Rewards East Coast Main Line Company East Coast Main Line Company
  Mission Control P & G Proximity London
       
Best use of 2012 summer of sport      
  Get Ahead of the Games Transport for London eCircle
  Gold Medal winners Stamps Royal Mail Stamps and Collectibles Beta London
  The Social Symphony British Airways OgilvyOne UK
       
Best use of direct mail      
  Join Now 2012 Rightmove Balloondog
  Salvation Army Night Before Christmas Salvation Army Watson Phillips & Norman
  The Gnome Experiment Kern & Sohn OgilvyOne UK

 

Early-bird deadline:

Friday 1 August

Close of entries:

Friday 12 September

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Media Sponsors



Contact the awards team

020 7291 3349

Visit the DMA